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[Press Release] New Book: Beer for the GENIUS

FOR IMMEDIATE RELEASE

Contact: John Millen
949-589-5938
editors@forthegenius.com

New For the Genius Press Book on the History of Beer Will Leave You in Stitches

Nashville, TN (October 8, 2015) — For the GENIUS Press, the publisher of the rapidly-growing For the GENIUS™ book series, today announced publication of Beer for the GENIUS, by Richard English.

Beer for the GENIUS

Richard English, Author

Richard English, Author

A humorist, a historian, and a beer aficionado walk into a bar…. No, that’s not it.

A humorist, a historian, and a beer aficionado write a book…. Closer, but not quite it, either.

Richard English writes a book about beer. Yes, that’s it!

In what is easily the most amusing and entertaining book on beer since the age of the dinosaurs, English brews his drinking-buddy humor, interest of history, and love of beer into a keg of pure fun, otherwise known as Beer for the GENIUS.

Dinosaurs Invented Beer. No, Really

Dinosaurs? According to English, dinosaurs invented beer. “Yes, it’s true (if you squint a little),” writes English. “We have the ‘terrible lizards’ to thank for every mug and bottle of beer we enjoy.” And he explains how they did it. With a straight face (the author, not the dinosaurs with all those pointy teeth).

Do YOU Drink Beer?

Yes, you drink beer. Yes, you love beer. But how much do you really know about beer? For the sake of argument, let’s suppose that you possess a fair amount of beer knowledge. Just enough to speak with some authority on the subject. Fermentation? Check. You pretty much got that covered. The difference between a stout and an IPA? Check. You know what you like and what to order when you’re out on the town, and you can probably even opine on the choices of the other members of your party. And, hey, wasn’t it the ancient Egyptians who first got the keg rolling, mass-production-wise? Well, not really, but you are in the ballpark.

Okay, since you’re doing so well, how about we ratchet the difficulty level up a notch or three.

What can you tell your friends about how different types of yeast impact the overall flavor and quality of a given beer? Did you know that beer brewing has been around for some 10,000 years (give or take), and that the practice predates written language? And then there is the whole wide world of hops. Before people started adding hops to beer, the stuff was called ale. Do you know when (generally speaking) hops arrived on the scene? Or why hops were added in the first place? (Here’s a hint: it had nothing to do with flavor.) Oh, and if for some reason you were asked, could you state, with confidence, the dollar value of the global brewing industry? (Another hint: it’s very close to oodles.)

Yeah, beer is what’cha might call a big deal. There is hardly any aspect of human society that has not been touched by its sudsy goodness. You name it—history, politics, commerce, religion—beer has lent its bubbly voice to the proceedings.

There is a whole barrel-aged ocean of information about beer out there: scientific, commercial, historical, sociological. Beer for the GENIUS houses all of the most important bits in one fascinating, sociable, somewhat daffy, yet easy-to-use compendium.

By the time you are done reading Beer for the GENIUS, you will be able to wow your friends and family (or annoy them, whichever) with your startling beer know-how.

Table of Contents

Part 1: The Ins and Outs of Beer…or…High School Chemistry, Redux

Chapter 1: Fermentation and Brewing
Chapter 2: A Million Kinds of Beer

Part 2: Beer History is Human History

Chapter 3: Way Back In the Day
Chapter 4: Beer History from Around the Whole Sudsy Globe
Chapter 5: The Medieval Revolution
Chapter 6: Beer Comes to America

Part 3: Beer and Society

Chapter 7: Men’s Work and/or Women’s Work
Chapter 8: Beer and Commerce
Chapter 9: Beer and Medicine
Chapter 10: Beer and the Law
Chapter 11: Beer During Prohibition

Part 4: The Brewing Industry Today

Chapter 12: Contract Brewing
Chapter 13: The Craft-Brew/Micro-Brew Revolution(s)
Chapter 14: The Basics of Homebrewing
Chapter 15: Sketches of the Industry Today

Part 5: Enjoying Beer

Chapter 16: Jars, Goblets, Cans, Bottles and Skulls
Chapter 17: Tasting Beer & Tasting Other Stuff With Beer

Conclusion: Bottle It up and Put a Cork in It

Beer for the GENIUS is available at http://forthegenius.com/bookstore/food-spirits/beer-for-the-genius.


About For the GENIUS Press

For the GENIUS Press, launched in 2012, is an imprint of CharityChannel LLC. Thomas Edison famously said that “Genius is 1 percent inspiration and 99 percent perspiration.” Despite our tongue-in-cheek use of the word “genius” in our titles, we don’t publish books for Einsteins—though even an Einstein will enjoy them. We publish GENIUS books for normal people inspired to learn a new subject and who are willing to put in the perspiration to do so. Although fun to read, GENIUS books are thorough treatments of the subject written by carefully-selected experts, and are peer-reviewed in the manuscript stage. We are proud of our nonprofit-sector roots, which gives us a view on things that is too often lacking in the publishing world.

http://forthegenius.com

About Richard English

Richard English writes about all things booze from his home base near Denver. His work has appeared in Modern Drunkard Magazine, Drink Me Magazine, Denver Six-Shooter, MetroMix, Real Wedding, and Made-Man, among other quality print and digital venues. He has appeared on The Dan LeBatard Show and The Countdown with Keith Olbermann. He prefers dive bars to night clubs, and has been known to become ominously volatile when bartenders refer to themselves as “mixologists.”

If you find yourself wandering Colfax Avenue in Denver with nothing to do, look him up and he might buy you a beer. Or you can buy him one. Doesn’t matter which. Whoever’s flush.

Cheers.

Media

Please contact John Millen at 949-589-5938, or editors@charitychannel.com.

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